Get more of your best users
Manifolds is a deanonymization tool built for high-volume PLG companies.
Growth teams use Manifolds to figure out which channels and campaigns bring in their best users – and use that information to acquire more of them.
You already know where your signups came from, but Manifolds tells you who they are.
Put the two together and you can spend more on what works, build better audiences, and get more of the users you actually want.
Signup volume only tells you so much
Most growth reporting starts with numbers like signups, activations, and conversions.
Those numbers are useful, but the devil is in the details. 100 signups from one campaign can look very different from 100 signups from another.
Consider two campaigns that generate 100 signups. One campaign might bring you mostly individual developers at small startups. Another might bring you engineering leaders at large companies.
See which kinds of users come from which sources
If you have basic attribution in place, your analytics tell you where a signup came from. Manifolds adds information about the person and company behind it.
Marketing teams use Manifolds to add texture to their analytics, so they can understand what's really happening beyond raw numbers.
Which campaigns produce enterprise signups?
Do users from organic search tend to work at startups or larger companies?
Which sources bring you the users who eventually convert to paid?
Manifolds makes your attribution data more useful, and your future growth experiments more targeted and informed.
Personal emails shouldn't disappear from your analysis
Personal emails are common in PLG.
Developers especially love Gmail, iCloud, and other personal accounts, but they're hardly alone. People often try software on their own before their employer is involved. Among our customers, personal emails account for over 70% of signups.
That creates a big hole in growth analysis.
If you can't identify bighead@hoolimail.com, they get lumped into the same bucket as every other free-mail signup, even if they're an ideal enterprise buyer.
Send better audiences back to your growth systems
Understanding your users is useful. You can also act on what you learn.
Manifolds can push enriched signup data to your warehouse, CRM, or anywhere you can send data with a webhook.
From there, growth teams can use those segments in the systems they already use.
Retarget high-value users. Build lookalikes from your best customers. Suppress users who aren't a fit. Create different lifecycle campaigns for different kinds of users.
You can also build your own workflows on top of Manifolds. If a signup matches a particular segment, route it wherever you want.
Build better ad audiences
Once you know who your users are, you can use that data to build much better ad audiences.
Say you want to reach RevOps people who have already signed up with retargeting ads. Manifolds can identify them, including users who signed up with personal emails, and send the matches into tools like Clay or Common Room.
From there, you can show RevOps users ads about what your product can do for RevOps (rather than a generic retargeting ad, which is what most companies do).
And the audience can update automatically. As new users fit the criteria, they get added.
Understand channel quality, not just volume
Two campaigns can produce the same number of signups and very different users.
Manifolds shows you which channels bring in larger companies, more senior users, and better-fit customers.
| CAMPAIGN A | CAMPAIGN B | |
|---|---|---|
| Signups | 2,000 | 800 |
| Company size | smaller | larger |
| Seniority | mostly ICs | more leaders |
| ICP fit | lower | higher |
See how your users change over time
Your user base changes as your product grows and the world changes.
Are more enterprise users finding you? Is a new campaign bringing in more engineering leaders? Are your best users starting to come from a different channel?
Combine Manifolds with your product data and you can go further. See which kinds of users activate, convert to paid, use particular features, or expand – and which channels brought them in.
Manifolds helps you see how your user base is changing and which users actually matter to your business.
How it works
You don't need to replace your analytics or attribution system. Manifolds adds identity and company data to the signup data you already have.
A user signs up
Your existing analytics might already know:
YOUR DATAemailbighead@hoolimail.comsourcegooglecampaigncompetitor-searchThe source and campaign information is yours. Send the email address to Manifolds.
Manifolds identifies the user
We identify the person behind the email and research them and their company.
REQUESTPOST https://api.manifolds.run/v0/enrichments Authorization: Bearer mf_live_... Content-Type: application/json { "email": "bighead@hoolimail.com" }RESULT · enrichment_card.created{ "event": "enrichment_card.created", "version": 1, "enrichment_id": "enr_33333333-3333-3333-3333-333333333333", "occurred_at": "2026-04-13T16:00:00.000Z", "data": { "person": { "email": "bighead@hoolimail.com", "fullName": "Nelson Bighetti", "jobTitle": "Executive", "roleSeniority": "c_level", "emailAffiliation": "personal", "linkedinUrl": "https://www.linkedin.com/in/nelsonbighetti" }, "company": { "name": "Hooli", "website": "https://hooli.com", "sizeBucket": "10001+", "sizeMin": 10001, "sizeMax": null, "verticalTags": ["software_it"] } } }Join the enrichment with your acquisition data
Now the same signup can look more like:
YOUR DATAsourcegooglecampaigncompetitor-searchMANIFOLDSjob titleExecutivecompanyHoolicompany size10,000+seniorityC-levelYour acquisition source stays your acquisition source. Manifolds adds the information about who actually arrived.
Analyze, segment, or route it
Join the data in your warehouse. Build reports around it. Create audiences. Push important segments into another system.
Manifolds can broadcast the enrichment anywhere you can receive a webhook, so you can build the workflow that makes sense for your growth stack.
Why Manifolds
- Personal emails aren't dead ends
A lot of valuable PLG users don't sign up with work emails.
Manifolds searches across multiple data sources and does its own research to identify users that traditional enrichment misses.
That means Gmail and iCloud users don't have to become an unknown bucket in your acquisition reporting.
- Match rate matters for growth analysis
Your segments are only as good as the users you can identify.
If enrichment only works for a small fraction of your signups, you're learning about that fraction – not your actual user base.
Manifolds combines multiple data sources to identify more of the signup stream and give you a more complete picture.
- Research what matters to your business
Job title, company size, and industry are useful. Sometimes the distinction you care about is much more specific.
Does this company sell software to developers? Is it YC-backed? What kind of product does it build?
Manifolds does deeper person and company research, so your segmentation doesn't have to stop at the fields available in a traditional enrichment database.
- Built for product signups
Deanonymizing product users isn't one feature among many for Manifolds. It's the foundation of our product.
We built Manifolds to take a large, messy stream of signups and tell you who those users actually are.
Understand who's signing up for your product
Your growth data already tells you where your users came from.
Manifolds tells you who they are.
Send us an email address and see what comes back.